The assignment was to create the Corporate Identity for “Street Style London”, a Creative Production and Artistic Management Agency which is based in London.
Their Focus is on Ecommerce, providing top talents to studios across London and in the near future producing large scale events such as Lumiere by Artichoke productions.
SSL will be launched in May 2016.
The approach was to combine the style of graffiti/street art and clean cut, sharp and professional. I created a logo for the website that is associated with camera lenses which are intertwined with one another to transcribe the employment structure of the agency which are freelance artists with varying professions. The colour selection arrangement is based on the meanings and associations of the colours.
Black is the color of the hidden, the secretive and the unknown, creating an air of mystery.
Purple is the color of the imagination. Creative and individual.
Gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance.
After that I created a logo that fits for social media platforms such as facebook, instagram and twitter. Based on these logos I designed a business card and letterhead. I abstracted the original logo to one lens and added a typography with a graffiti/stencil character.